You might be under the impression that success in business is a matter of discipline. We wouldn't disagree with you on that point. What we would add, though, is that discipline alone won't cause you to pop out of bed in the morning, eager to greet the day and get to work. Gritting your teeth will help you through the rough patches, but if you have to do that all day long you'll wear your teeth down! Life's too short to be wasted forcing yourself through tasks that you loathe. We're going to give you sound reasons why you should do what you love instead.
You will naturally do more of what you love
When you love a task, a role, or an activity you look forward to doing it. You put it first on your list for the day. You seek opportunities to do more of it. And if you really love it, you'd even be willing to do it for free (not that you mind being paid!).
Doing more of it makes you better
Repetition refines your performance, particularly when you act, reflect and refine, and then act again. Through repetition you can move from clunky and perhaps self-conscious steps in your methodology to such smooth and effortless process that your behavior becomes unconscious. It's ingrained so fully that you can replicate it without stress or strain. You can often move faster because you don't have to stop and analyze every step.
Someone else loves what you loathe
You might be continuing to do this task that you loathe, steeling yourself to do it, and not even realize that someone else that adores to do that work! They can do it faster and more effectively than you can. This person might be inside your company, or you might outsource that loathesome task to another business. Then everyone wins - they make some money, you are relieved of that ball and chain around your ankle, and you are freed to do what you do best.
You can work at your highest and best use - and that's profitable
What is the thing or more than one thing at which you are the best? What is that worth? $200 per hour? $2000? Why should a $200 per hour person do tasks that do not pay at least $200 per hour? We're not implying here that you should not model a willingness to pitch in for the good of the team. We're saying that most of your time is best spent doing what you're good at, what you like to do, and what makes money for your business.
Where to start
Right now you might not have the luxury of giving that dreaded task to someone else. But as you build out your team, take a hard look at the many hats you're wearing, and make a determination of which ones don't fit. Look for a team member that loves what you loathe, and one by one you can give away those things that are limiting your performance as CEO of your business.
Comments
Post a Comment